{"id":550,"date":"2017-05-22T15:18:43","date_gmt":"2017-05-22T18:18:43","guid":{"rendered":"http:\/\/www.compp.unifra.br\/?post_type=portfolio&amp;p=550"},"modified":"2017-05-22T15:18:43","modified_gmt":"2017-05-22T18:18:43","slug":"projeto-vem-pro-pop","status":"publish","type":"portfolio","link":"https:\/\/compp.ufn.edu.br\/?portfolio=projeto-vem-pro-pop","title":{"rendered":"Projeto Vem Pro POP"},"content":{"rendered":"<p><iframe title=\"Videocase Vem Pro Pop\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/M-kVPa5Nu-o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>O projeto Vem Pro POP trabalhou com o restaurante popular de Santa Maria que estava passando por dificuldades devido \u00e0 diminui\u00e7\u00e3o do n\u00famero frequentadores entre os anos de 2013 e 2015. Nasceu com o objetivo de melhorar a comunica\u00e7\u00e3o do restaurante com os moradores santa-marienses, trabalhando sua imagem, para que o restaurante voltasse a se tornar um lugar atraente para seus clientes.<\/p>\n<p>O Restaurante Popular, de responsabilidade da ONG Comit\u00ea Ga\u00facho de A\u00e7\u00e3o \u00e0 Cidadania, foi inaugurado no dia 26 de setembro de 2008 para atender pessoas que se encontram em situa\u00e7\u00e3o de inseguran\u00e7a alimentar, oferecendo refei\u00e7\u00f5es balanceadas, beneficiando os trabalhadores de baixa renda, desempregados, estudantes, aposentados, moradores de rua e fam\u00edlias em situa\u00e7\u00e3o de risco e inseguran\u00e7a nutricional.<\/p>\n<p>O restaurante tem preocupa\u00e7\u00e3o com a sa\u00fade dos clientes, fazendo com que suas refei\u00e7\u00f5es sejam org\u00e2nicas e montadas seguindo o guia alimentar para a popula\u00e7\u00e3o brasileira.<\/p>\n<p>Com o intuito de melhorar a imagem do restaurante, o grupo criou uma identidade visual para ele e modificou a que j\u00e1 estava na p\u00e1gina no Facebook. Criaram m\u00e9tricas e modelos de postagens para que a p\u00e1gina pudesse ter um padr\u00e3o, coisa que n\u00e3o ocorria antes, al\u00e9m de serem feitos posts di\u00e1rios com o card\u00e1pio do dia e um webcard com um mapa, especificando a localiza\u00e7\u00e3o do restaurante.<\/p>\n<p>Foi criado tamb\u00e9m, um espa\u00e7o cultural onde os artistas da cidade fizeram exposi\u00e7\u00f5es art\u00edsticas e musicais, enriquecendo o local com entretenimento e cultura, tornando o ambiente mais agrad\u00e1vel e descontra\u00eddo.<\/p>\n<p>Houve troca das sinaliza\u00e7\u00f5es dos locais dentro do restaurante, que antes era feita com folha de papel comum. Foi criado um e-mail para que os projetos e as pessoas que tivessem interesse de participar do espa\u00e7o cultural possam entrar em contato e saber como participar do projeto ou utilizar o espa\u00e7o.<\/p>\n<p>O projeto teve um impacto bastante positivo na imagem do restaurante, fazendo com que o n\u00famero de frequentadores voltasse a crescer, al\u00e9m de ter conseguido fazer com que a prefeitura entrasse em contato com o projeto para custear a produ\u00e7\u00e3o do restante das placas de sinaliza\u00e7\u00e3o do restaurante.<\/p>\n<p><strong>ACAD\u00caMICOS<\/strong><\/p>\n<p>Alessandra Rossato, Alice Albarnaz, Mauricio Kemmerich e Ta\u00eds Os\u00f3rio<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>GALERIA DE FOTOS<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-550 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/compp.ufn.edu.br\/?attachment_id=484'><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18493600_10158629786625244_1769871420_o-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18493600_10158629786625244_1769871420_o-300x200.jpg 300w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18493600_10158629786625244_1769871420_o-1024x683.jpg 1024w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18493600_10158629786625244_1769871420_o-768x512.jpg 768w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18493600_10158629786625244_1769871420_o-1536x1024.jpg 1536w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18493600_10158629786625244_1769871420_o.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/compp.ufn.edu.br\/?attachment_id=482'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18518949_10158629785885244_950385662_o-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18518949_10158629785885244_950385662_o-300x200.jpg 300w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18518949_10158629785885244_950385662_o-1024x683.jpg 1024w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18518949_10158629785885244_950385662_o-768x512.jpg 768w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18518949_10158629785885244_950385662_o-1536x1024.jpg 1536w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18518949_10158629785885244_950385662_o.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/compp.ufn.edu.br\/?attachment_id=483'><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18493812_10158629787305244_2128388612_o-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18493812_10158629787305244_2128388612_o-300x200.jpg 300w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18493812_10158629787305244_2128388612_o-1024x683.jpg 1024w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18493812_10158629787305244_2128388612_o-768x512.jpg 768w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18493812_10158629787305244_2128388612_o-1536x1024.jpg 1536w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/18493812_10158629787305244_2128388612_o.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p><strong>WEBCARDS<\/strong><\/p>\n<div id='gallery-2' class='gallery galleryid-550 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/compp.ufn.edu.br\/?attachment_id=582'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/localizacao-300x225.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/localizacao-300x225.png 300w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/localizacao-768x576.png 768w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/localizacao.png 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/compp.ufn.edu.br\/?attachment_id=583'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"219\" src=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Proibida-entrada-de-animais-300x219.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Proibida-entrada-de-animais-300x219.jpg 300w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Proibida-entrada-de-animais-1024x748.jpg 1024w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Proibida-entrada-de-animais-768x561.jpg 768w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Proibida-entrada-de-animais-1536x1121.jpg 1536w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Proibida-entrada-de-animais.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/compp.ufn.edu.br\/?attachment_id=584'><img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"300\" src=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-Seco-208x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-Seco-208x300.jpg 208w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-Seco-710x1024.jpg 710w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-Seco-768x1108.jpg 768w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-Seco-1065x1536.jpg 1065w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-Seco-1420x2048.jpg 1420w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-Seco-scaled.jpg 1775w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/compp.ufn.edu.br\/?attachment_id=585'><img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"300\" src=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-organico-208x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-organico-208x300.jpg 208w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-organico-710x1024.jpg 710w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-organico-768x1108.jpg 768w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-organico-1065x1536.jpg 1065w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-organico-1420x2048.jpg 1420w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/Lixo-organico-scaled.jpg 1775w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/compp.ufn.edu.br\/?attachment_id=586'><img loading=\"lazy\" decoding=\"async\" width=\"274\" height=\"206\" src=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/card-album-7-anos.png\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/compp.ufn.edu.br\/?attachment_id=587'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"236\" src=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/adesivo-espaco-cultural-1-300x236.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/adesivo-espaco-cultural-1-300x236.jpg 300w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/adesivo-espaco-cultural-1-1024x805.jpg 1024w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/adesivo-espaco-cultural-1-768x604.jpg 768w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/adesivo-espaco-cultural-1-1536x1207.jpg 1536w, https:\/\/compp.ufn.edu.br\/wp-content\/uploads\/2017\/05\/adesivo-espaco-cultural-1.jpg 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>O projeto Vem Pro POP trabalhou com o restaurante popular de Santa Maria que estava passando por dificuldades devido \u00e0 diminui\u00e7\u00e3o do n\u00famero frequentadores entre os anos de 2013 e 2015. Nasceu com o objetivo de melhorar a comunica\u00e7\u00e3o do restaurante com os moradores santa-marienses, trabalhando sua imagem, para que o restaurante voltasse a se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":834,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[14],"portfolio_tag":[],"class_list":["post-550","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-14"],"_links":{"self":[{"href":"https:\/\/compp.ufn.edu.br\/index.php?rest_route=\/wp\/v2\/portfolio\/550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/compp.ufn.edu.br\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/compp.ufn.edu.br\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/compp.ufn.edu.br\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/compp.ufn.edu.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=550"}],"version-history":[{"count":0,"href":"https:\/\/compp.ufn.edu.br\/index.php?rest_route=\/wp\/v2\/portfolio\/550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/compp.ufn.edu.br\/index.php?rest_route=\/wp\/v2\/media\/834"}],"wp:attachment":[{"href":"https:\/\/compp.ufn.edu.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=550"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/compp.ufn.edu.br\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=550"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/compp.ufn.edu.br\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}